Fiorelli Italian Handbagspreviousnext

Enigma were commissioned to design, manufacture and install new factory outlet stores, we worked closely with Fiorellis in-house design team to produce a retail solution that reduced the overall PSM needed for a standalone retail store, but actually increased retail selling space, enhancing both product and shop ability.

Since these re-fits, sales have exceeded estimated forecasts, helping profitability and brand growth in an extremely competitive market.