Hanes Brands, Wonderbra, Shock Absorberpreviousnext

Enigma have been working with DBA retailers since its inception back in 2003.

We were responsible for creating a "shop in shop" experience within their existing stores for Women's Sportswear brand Shock Absorber.

The brief was simple: "Sporty, eye catching & customer focused".

We undertook the design, manufacture and install of a new section within the existing stores within the four weeks specified in the brief and completed a "roll out" of 10 stores within the following 12 weeks.

This work included full project management, design consultations with landlords' representatives and installation.